There is no official price for a YouTube channel. Sellers set an asking price, buyers decide what it is worth to them, and the gap is negotiated. What follows is how buyers commonly reason about that gap — not a formula and not a guarantee.
Revenue multiples as a starting point
Where a channel earns predictable monthly ad revenue, buyers often think in terms of a multiple of that monthly figure. ChannelHub shows this multiple on monetized listings that report revenue, calculated purely from the seller's asking price and their reported monthly revenue. It is arithmetic on stated numbers, not an appraisal.
What pushes value up
- Stable or growing views across many videos rather than one viral hit.
- Evergreen content that keeps earning without new uploads.
- A clean policy record and fully owned content.
- A niche with strong advertiser demand.
- A format a new owner can continue without the original creator.
What pushes value down
- Declining views or a long publishing gap.
- Reused, licensed or heavily AI-generated content.
- Revenue concentrated in sponsorships that do not transfer.
- Strikes, claims or previous monetization problems.
- Audience geography with low ad rates relative to the asking price.
Value what you can verify
Discount anything you were told but could not check. If a seller cannot evidence a figure during a screen share of analytics, price the channel as though that figure does not exist.